Individuals who set up a company do so because they want to carry out a given economic activity together with other individuals. This activity is the corporate purpose and must be indicated in the Memorandum of Association. It may be changed during the life-time of the company only in accordance with the amendment rules envisaged in the Memorandum of Association.
The activity must be a productive activity, i.e. a business aimed at producing or trading goods or providing services, while it cannot restrict itself to merely enjoying and managing assets, because this would be a community of interests and not a company (with the exception of management companies).
In addition, in order for there to be a company, the business must be carried out in common.